The superfruit has a water-retention capacity of 240% its weight. Its mega hydrophilic capability makes it up to four times more effective than Shea butter! Studies found that its moisturizing capacity is long-lasting without leaving a heavy or oily residue. Cupuacu butter has been considered 'the king of superfruits' due to its high antioxidant concentration. The superfruit has lots of omega fatty acids and anti-oxidizing polyphenols, in addition to essential vitamins and nutrients such as B vitamins, amino acids, flavonoids, calcium, selenium and at least nine antioxidants including Vitamins A and C and provides a protective barrier against UV rays. Cupuacu butter rejuvenates cells, improves elasticity, smoothes and softens your skin, making it look refreshed and youthful.